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Global·67d ago
Startup Guides
Free
How to Test if Your Idea Has Demand in 48 Hours
What you'll learn A ₹0-budget demand test using a landing page and Instagram reel that predicts product-market fit before you code. Why it matters Real founders like Airbnb, Buffer and Zerodha all did demand tests before building. Skipping this step is the #1 reason MVPs get 0 users. The playbook 1) Build a 1-page site in Carrd or Framer (₹0, 2 hours) — problem, solution, 'Join waitlist'. 2) Record a 30-second Instagram reel showing the problem. 3) Post to 3 startup Facebook/WhatsApp groups (r/StartupsIndia, Growth Hackers India). 4) Wait 48 hours. If under 10 emails, the idea is dead. If 50+, you have something. 5) Reply personally to every signup with a Calendly link and interview them. Common mistakes Adding 'signup for beta' but not asking why they want it. Confusing traffic with intent (visits are not demand). Skipping the interviews (numbers lie, conversations don't). Next action Buy your domain (₹700/year on GoDaddy), set up a Carrd landing today, post your reel tomorrow.