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Global·16d ago
Startup Guides
Free
How to Run a Product Hunt Launch
What you'll learn The 30-day pre-launch + 24-hour launch-day playbook to hit #1 Product of the Day on Product Hunt. Why it matters A top-5 Product Hunt launch = 5,000-20,000 signups, free press mentions, and DevTool/AI-space credibility for years. The playbook 1) Day -30 — Create maker profile, follow 200 makers, engage on 20 launches with real comments. 2) Day -14 — Line up your 'hunter' (a Product Hunt user with 500+ followers) to submit your launch. 3) Day -7 — Prep assets: 5-8 GIF screenshots, 60-sec video, tight product description, first-comment template. 4) Day -3 — Warm up your list: 'we launch Tuesday, drop your PH profile URL and we'll notify you'. 5) Launch day — Go live at 12:01 AM PST (12:31 PM IST). First 4 hours are decisive. WhatsApp/email everyone. 6) Play the day — Reply to every comment within 15 min. Post updates every 2 hours. Engage other launches too (goodwill). Common mistakes Launching cold (no upvote army = death). Bad first comment (should be founder's personal story). Ignoring competitors — engaging them gets you their audience. Next action Book your launch date 30 days out. Start engaging on Product Hunt daily starting tomorrow.